Learn how to weaponize your copywriting and start turning cautious readers into empowered customers. 💸
A copywriting course to help you write, analyze, and critique your copy using the core elements of persuasion.
Plenty of copywriters power through (and deliver) projects without knowing exactly why their copy is hitting, beyond the basic principles.
And that's fine.
Not every successful writer needs to know the "magic" behind their words. Experience is one helluva trainer.
But at some point, you kinda wanna know.
At some point, a lot of us need to know.
I don't know about you, but for me it always felt weird not knowing whether my copy was as effective as it could be.
That always led to second-guessing, which always led to me being annoyed at my second-guessing, which led to imposter syndrome-ish feelings, etc.
Not fun. Definitely not productive.
As my work evolved over the years, I started to realize (thankfully) there might be a solution.
If copywriters and marketers had a more advanced guide — one that they could actually reference during projects — they'd be able to really level up.
Not a "basics of copywriting" course. There are plenty of those.
Not a "business of freelancing" course. There are plenty of those.
I'm talking about a guide 100% focused on the proven elements of persuasion. Everything involved in guiding your reader to take action.
To help you diagnose copy that isn't hitting.
To help you break down your reader's defenses and get them really listening.
To help you build TRUST.
And ultimately...to make you a more effective copywriter.
That's what I realized was missing.
It might sound funny, but your job is to persuade strangers on the Internet.
Just not in a sinister way.
To make your clients happier, your business happier, and your prospects happier — because they're finally taking action.
Thanks to you.
So, yeah. To my knowledge, a guide like that didn't (and still doesn't) exist.
Until now, of course.
A self-paced online course for copywriters & marketers who want to
all delivered through five concise, easy-to-reference modules.
Lemme show you what's in this bad boy.
Five modules covering the core elements — or, pillars — of persuasion.
Bring your reader in and show that you can help.
Build trust and emphasize your reader's problems.
Help your reader explore the best solution.
Remove all doubt and challenge your reader to act.
Let your reader show a commitment to change.
More tools to attract and engage your audience.
100% Satisfaction Guaranteed.
Of all the courses that I've taken and researched, most of them are some version of "How to Write X."
How to write a Facebook ad. How to write a landing page. How to write an about page.
Plenty useful, but nothing that copywriters can use as a reference across every type of copy they write.
The Pillars are different.
Your interactive textbook for copywriting mastery.
This is not another over-priced $997 video course to play in the background while you scroll through Facebook.
You have to be ready to work.
Forget killin' them with kindness.
Convert them with persuasion.
This course is based not just on research, but also personal successes.
I looked at sales campaigns that brought in 6 figures during the first 3 months of launching.
I looked at the landing pages and emails that I wrote while at Agora that would bring in over $60,000 in a single send.
I looked at my best website copy, even some high-performing advertorials and pitch decks.
After filtering out the most powerful commonalities, I wanted to see if the strategies could be applied to other pieces of successful copy.
And you get to see how.
See the Strategies in Action...
Rather than teaching each element in isolation, you'll get to sit with me as we analyze a 7-figure sales page, dissecting how the pillars work together.
Here's a 60 second sample of Mental Mastery analysis:
...and Practice on Real People
Complete each exercise right on your phone or computer via Google Docs, with user personas for each scenario to guide you.
GIF showing how you'll get the exercises:
Ok, but why this course? And why Tyler?
We all work better with a little help.
Even though I've helped companies do some really great things over my 6+ years of B2B and B2C copywriting, I would still find myself getting stuck.
Facebook groups are great to get help with word choice. Swipe files are nice for inspiration.
But there was nothing out there that copywriters could use as a reference for persuasion.
Over the last year, I've worked 1-on-1 with over 50 copywriters to figure out the best way to teach these key ideas.
This course is the result.
This is NOT about your ability to write or sound "on-brand."
This is about making sure that persuasion is always driving your copy.
It's about getting past those "stuck" moments and maximizing your value as a copywriter.
Here's what other students are saying:
This self-paced online course includes:
Frequently Asked Questions
Add the Pillars to your arsenal.
Most copywriters don't get any sort of data to confirm or deny the effectiveness of their copy.
They need to know what they're putting out is quality.
Taking the next step as a copywriter is more than perfecting your research methods.
It's about sharpening your skills in persuasion.
It's about pairing your unique qualities with the foundations of good copy to make yourself a marketing weapon.
You want to level up as a copywriter. In skills and confidence.
It's what we all want.
That's why it was natural for me to create the course that I wanted back when I was learning how to really make moves with my copywriting.
If you're ready to make some serious copywriting moves for your business, well... just do what the nice orange button says.
See ya in there. ✌🏾