Learn how to weaponize your copywriting and start turning cautious readers into empowered customers. πŸ’Έ


A copywriting course to help you write, analyze, and critique your copy using the core elements of persuasion.







Plenty of copywriters power through (and deliver) projects without knowing exactly why their copy is hitting, beyond the basic principles.


And that's fine.


Not every successful writer needs to know the "magic" behind their words.  Experience is one helluva trainer.


But at some point, you kinda wanna know.


At some point, a lot of us need to know.


I don't know about you, but for me it always felt weird not knowing whether my copy was as effective as it could be.


That always led to second-guessing, which always led to me being annoyed at my second-guessing, which led to imposter syndrome-ish feelings, etc.


Not fun.  Definitely not productive.


As my work evolved over the years, I started to realize (thankfully) there might be a solution.


If copywriters and marketers had a more advanced guide β€” one that they could actually reference during projects β€” they'd be able to really level up.


Not a "basics of copywriting" course.  There are plenty of those.


Not a "business of freelancing" course.  There are plenty of those.


I'm talking about a guide 100% focused on the proven elements of persuasion.  Everything involved in guiding your reader to take action.


To help you diagnose copy that isn't hitting.


To help you break down your reader's defenses and get them really listening.


To help you build TRUST.


And ultimately...to make you a more effective copywriter. 


That's what I realized was missing.


It might sound funny, but your job is to persuade strangers on the Internet.


Just not in a sinister way.


To make your clients happier, your business happier, and your prospects happier β€” because they're finally taking action.


Thanks to you.


So, yeah. To my knowledge, a guide like that didn't (and still doesn't) exist.




Until now, of course.


A self-paced online course for copywriters & marketers who want to



drive conversions with customer-focused storytelling

equip themselves with proven persuasion strategies

demand higher rates for their work

minimize "stuck" time that costs money (and sanity)


all delivered through five concise, easy-to-reference modules.


Lemme show you what's in this bad boy.



Five modules covering the core elements β€” or, pillars β€” of persuasion.


Bring your reader in and show that you can help.

How to Use the 3 Types of Attention Grabbers

Finding and Activating Emotional Triggers

Creating a Powerful Curiosity Gap

Build trust and emphasize your reader's problems.

Identifying the Most Actionable Mass Desires

Creating Empathy through Emphasis

Differentiating External vs Internal Problems

Help your reader explore the best solution.

Transitioning from Interest to Desire

Breaking through "Marketing Defense"

Offering Relief in the form of a Solution

Remove all doubt and challenge your reader to act.

Revisiting the Initial Desires of your Reader

How to Challenge the Reader (Direct vs Indirect)

Making use of Perceptual Contrast

Let your reader show a commitment to change.

Overcoming the Biggest Hurdle to Action

How to Use Multiple Closes in your Copy

Clarity and Future Conditioning

More tools to attract and engage your audience.

Google Doc Template: Creating a User Persona

Google Doc Template: Audience Tiering

And way more

"This course is extremely thoughtful and well done... although I don't know if just calling it a course does it justice."

Joseph Kennedy



100% Satisfaction Guaranteed.

Of all the courses that I've taken and researched, most of them are some version of "How to Write X."


How to write a Facebook ad.  How to write a landing page.  How to write an about page.


Plenty useful, but nothing that copywriters can use as a reference across every type of copy they write.


The Pillars are different.

Your interactive textbook for copywriting mastery.


This is not another over-priced $997 video course to play in the background while you scroll through Facebook.


You have to be ready to work.

Forget killin' them with kindness.


Convert them with persuasion.

This course is based not just on research, but also personal successes.


I looked at sales campaigns that brought in 6 figures during the first 3 months of launching.


I looked at the landing pages and emails that I wrote while at Agora that would bring in over $60,000 in a single send.


I looked at my best website copy, even some high-performing advertorials and pitch decks.


After filtering out the most powerful commonalities, I wanted to see if the strategies could be applied to other pieces of successful copy.


They can.


And you get to see how.

See the Strategies in Action...


Rather than teaching each element in isolation, you'll get to sit with me as we analyze a 7-figure sales page, dissecting how the pillars work together.

Here's a 60 second sample of Mental Mastery analysis:


...and Practice on Real People


Complete each exercise right on your phone or computer via Google Docs, with user personas for each scenario to guide you.

GIF showing how you'll get the exercises:


Ok, but why this course?  And why Tyler?

We all work better with a little help.


Even though I've helped companies do some really great things over my 6+ years of B2B and B2C copywriting, I would still find myself getting stuck.


Facebook groups are great to get help with word choice.  Swipe files are nice for inspiration.


But there was nothing out there that copywriters could use as a reference for persuasion.


Over the last year, I've worked 1-on-1 with over 50 copywriters to figure out the best way to teach these key ideas.


This course is the result.


This is NOT about your ability to write or sound "on-brand."


This is about making sure that persuasion is always driving your copy.  


It's about getting past those "stuck" moments and maximizing your value as a copywriter.

Here's what other students are saying:



I started my career as a copywriter and this was the perfect refresher.  I especially loved the 'Interest' module -- Tyler's distinction between external and internal problems was very helpful for client work.

Suzannah James

I love it - the combo of quizzes and everything else is fantastic.  I seriously think these strategies could turn a $500 sales page into one easily worth $5,000+. 

Svetsolav Dimitrov

I enjoyed your constant reminders that generating and building interest is dynamic. Robert Cialdini mentions this a lot in his new book 'Pre-suasion', but I liked the simplicity in your delivery. Really cemented it.

Erik Hayton


This self-paced online course includes:

17 Lessons

2.5 Hours of Video

18,000+ Words of Long-Form Text

5 Quizzes & 5 Google Doc Exercises

4 Research & Planning Templates

Get Instant Access for just


One payment of $297



100% Satisfaction Guaranteed.


If you have any questions or concerns about the course, send me an email.  I'm happy to help.

Frequently Asked Questions


Who is this course really for?


Copywriters (freelance or in-house), solopreneurs, and small businesses that manage the majority of their own copywriting.

How long will it take to finish?


3-4 hours on your first pass.  That said, you will likely want to dive back in as you take on real copy projects.

Why not just use the free information on all of those copywriting blogs?


No doubt there are tons of great free resources online. But none (that I have found) go into the level of detail, or offer the specific "how-to" needed to apply persuasion to your work.

How do I access the course?


After completing checkout, we'll take care of your registration and send you a link to complete your account setup.

How do I get my bonuses?


You'll find all of your bonuses within the course portal.  There is a separate module with all of your bonus templates.

I'm already a good copywriter.  Why would I need this?


As a successful copywriter, your time is super valuable. This course will help you write more efficiently and create your own unique brand of persuasion.




Your "branded" copy will look pretty...but it won't turn visitors into customers.

Clients will wonder if they've been bamboozled when your campaigns underperform.

The thousands of dollars you've already invested into design, outreach, and ad campaigns will be wasted.

Add the Pillars to your arsenal.


Most copywriters don't get any sort of data to confirm or deny the effectiveness of their copy.


They need to know what they're putting out is quality.


Taking the next step as a copywriter is more than perfecting your research methods.


It's about sharpening your skills in persuasion.


It's about pairing your unique qualities with the foundations of good copy to make yourself a marketing weapon.


You want to level up as a copywriter.  In skills and confidence.


It's what we all want.


That's why it was natural for me to create the course that I wanted back when I was learning how to really make moves with my copywriting.


If you're ready to make some serious copywriting moves for your business, well... just do what the nice orange button says.


See ya in there. ✌🏾

Get Instant Access for just


One payment of $297



100% Satisfaction Guaranteed.


If you have any questions or concerns about the course, send me an email.  I'm happy to help.

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